7 Keys Elements of Brand Management

Every business and every start-up needs a good #MarketingStrategy composed of these 7 key elements that work together to create an effective and differentiated #Branding.

Successful branding begins with a well-defined strategy that is relevant to your client's market. Just having a #logo, #tagline and #businesscard is NOT a completed branding.

1. Brand Name

A brand name distinguishes a particular business, product, or service and sets it apart from other brands in the same market.

2. Brand Image

It is how your brand is viewed by the consumer as a result of their interactions. It can evolve over time and it is not necessarily dependent on customers buying from you or using your services.

3. Brand Identity

Brand identity are the visible elements of that brand (such as color, design, and logo) that identify and distinguish the brand in consumers mind.

4. Brand Loyalty

Brand loyalty refers to a customer's positive attitudes toward a company and their commitment to buying its goods and/or services again, despite flaws, actions by rivals, or environmental changes.

5. Brand Equity

Brand equity is the value determined by the consumer’s perception and their experiences with the brand. If people think highly of a brand it has positive brand equity.

6. Brand Awareness

Brand awareness describes the degree of consumer recognition of a product by its name. Creating brand awareness is a key step in promoting a new product or reviving an older brand.

7. Brand Recognition

Brand Recognition is the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign.

The Takeaway

To have a triumphant outcome is necessary to carefully consider and define all these 7 key brand elements! An effective marketing strategy helps you define key aspects of branding your business.

There are many elements to any kind of brand management, but some are always going to be more impressive than others. It's crucial to establish the right goals at the beginning of your branding strategy regardless of the type of business you choose to pursue.

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